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HSE National Guideline

HSE National Guideline: Visual Identity and Naming


Topic: Hse visual identity and naming
Document Owner: Senior communications manager, communications and public affairs
National Group: Hse visual identity and naming group, communications and public affairs
Effective From: 03 March 2025
It is the policy of the HSE to ensure a consistent implementation of the HSE’s visual identity and naming guideline to create HSE clear and easy to understand communications for the people we serve.

The purpose of this guideline is to enable HSE staff to consistently implement the HSE rules for visual identity and naming. It will empower HSE staff to make coherent identity and design decisions and to help them comply with legal duties on Irish language and accessibility.